Informational article
Payment gateway: what happens during a transaction?
In preparation
Link Building for Fintech
We combine 46 financial portals with 62 technology sites — but we never mix their audiences. Each campaign is planned separately for app users and for the teams evaluating an integration.
108
financial & tech portals
2
decision paths
12 mo.
indexation monitoring
Finance & Technology
B2B Technology Portal
APIIntegrationEN
Publication topic
How to plan a payment API integration for your product?
Implementation guidefintech.com/developers
Portal database
How do we know whether your product needs a financial or a technology portal?
We don't pick portals based on metrics alone. We first ask whether the question comes from a service user or from someone evaluating an integration. Only then do we filter across 46 financial or 62 technology portals.
46
finance sites
62
IT & tech sites
2
decision paths
12 mo.
indexation monitoring
Portal selection criteria
- 01
Audience role
We first establish whether the article is for a service user, a business decision-maker, or a technical evaluator.
- 02
Finance or technology
We select the portal based on the primary question. We don't treat both categories as interchangeable labels for the same article.
- 03
Page that continues the answer
The link leads to a product page, pricing page, help centre, or documentation that delivers the detail promised in the article.
- 04
Sources for every claim
Features, standards, and entity information must be backed by current, client-approved materials before a word is written.
- 05
Domain profile and cost
Traffic, link profile, price, and the portal's role in the campaign are evaluated only after the topical qualification is met.
We never select portals based on a single metric alone.
Collaboration paths
Which audience is your priority?
Both paths can support the same fintech product, but they require different questions, source materials, and destination pages. We don't send a technical audience to a generic landing page, and we don't send a consumer straight to API documentation.
Path 01
App and consumer service
- Who it's for
- Someone considering signing up for an app, payment service, digital wallet, or other consumer financial product.
- What you gain
- How the service works, what features are available, where to find fees and limits, who provides the service, and how to get support.
- Link destination
- A product page linked to a current pricing page, help centre, terms of service, and disclosure of the entities involved in delivering the service.
- Materials
- Feature descriptions and user flow, fees, limits, market availability, entity roles, required disclosures, security principles, and the support pathway.
- Editorial boundary
- The article does not conceal material conditions, does not present the service as free or the most secure without substantiation, and does not substitute for documents legally required for the product.
Sample topics
- How does a payment gateway work from the user's perspective?
- Where to find fees and transaction limits in a financial app
- What to expect during digital identity verification
Path 02
API and infrastructure for business
- Who it's for
- A product manager, technical evaluator, or compliance team assessing whether a solution can be safely integrated into their own stack.
- What you gain
- What problem the API solves, what integration looks like, which systems and roles are involved, where the documentation lives, and what level of vendor support is available.
- Link destination
- A B2B product page, developer documentation, integration overview, sandbox environment, security centre, or a technical discovery form.
- Materials
- API scope, process diagram, integration requirements, environments, documentation, party responsibilities, support model, and evidence for any communicated standards or certifications.
- Editorial boundary
- The content does not replace technical documentation, does not promise a frictionless implementation, and does not extend the scope of a certificate or audit beyond its actual coverage.
Sample topics
- How to plan a payment API integration into your product
- Fintech sandbox environments: what your team should validate before going live
- What makes financial API documentation genuinely useful for developers
Packages
How many links do you need?
Publication volume follows the number of active audience segments and ready destination pages. We don't write articles until a page exists that can continue the answer after the click.
Single product path
10publications
A first campaign for either the app user audience or a B2B buyer, built around one consistent set of destination pages.
- Product card and question map
- One audience type — no mixed intent
- Report and 12 months of indexation monitoring
Lower unit cost
Pricing after portal selection
Product and integration
20publications
Separate content tracks for consumer-facing features and the underlying technology powering the service.
- Distinct financial and technology topics
- Links to product pages, help centres, and documentation
- Phased approval schedule
Lower unit cost
Pricing after portal selection
Fintech ecosystem
30publications
A plan covering multiple features, integrations, audience segments, or more than one market.
- Product, audience, and URL matrix
- Broader topic coverage without B2C/B2B cannibalisation
- Publication order tied to destination page readiness
Lower unit cost
Pricing after portal selection
How it works
How we work together
- 1
Send your brief
Tell us about the site, niche, target market and campaign goal. We'll use that to scope the work.
- 2
Site selection & pricing
We match sites to your topic, audience and budget, then send a proposal for your approval.
- 3
Content & approval
You can supply a ready article or ask us to write one — either way you sign it off before we publish.
- 4
Publication & monitoring
Once approved, we publish and start monitoring indexation.
What's included
What do you receive after each publication?
Before publication we document the product, entity roles, audience questions, and claim sources. After delivery the client receives live URLs and active indexation monitoring.
Product card and entity role map
We document who provides the technology, who delivers the service, which markets the product operates in, and which disclosures must appear in communications. The client signs off on the data.Question and destination page map
We separate the user journey from the implementation path. Each question is assigned to a URL where the reader will find current, authoritative detail.Portals and topics for approval
The proposal shows the portal, audience, topic, destination page, and publication objective for each placement. The client can approve the full scope before writing begins.Content, approval, and indexation monitoring
We prepare the content and submit it for client approval. After publication, we monitor indexation for 12 months — if a URL fails to index within 60 days or drops out during the monitoring period, we move it to a comparable portal at no extra cost.
See if we're the right fit
Send a brief for one client — we'll come back with a portal proposal, role breakdown, and a rough timeline.
Important for this industry
What we don't do — to protect your product
- We don't combine consumer and developer audiences in the same article or on the same destination page.
- We don't claim lowest fees, complete security, or instant deployment without concrete, verifiable substantiation.
- We don't reproduce variable fee tables, limits, or API parameters — we link to the authoritative, up-to-date source instead.
- We don't replace technical documentation, terms of service, or legally required disclosures with a marketing summary.
Jak pracujemy
Two audience types, two portal sets — what does that mean for your link building campaign?
Company role, not just industry label
"Fintech" describes the intersection of finance and technology, but it says nothing about a company's role or how it should communicate. Before mapping any campaign, we establish whether the client provides a financial service, operates as an agent or partner, or supplies technology to a regulated entity. That distinction shapes the content, the destination page, and how liability is described.
Two decision processes, two content maps
Fintech typically involves two distinct buying processes. An app user asks about how the service works, what fees apply, how onboarding works, and where to get help. A B2B buyer checks API documentation, integration flow, party responsibilities, available environments, and vendor support. Trying to serve both audiences in a single article produces copy that is too vague to be useful to either one.
Financial and technology portals serve different purposes
Financial portals are the right channel for topics about the service itself — transactions, user flows, and product features. Technology portals are the better fit for solution architecture, API, implementation, and operations. A high domain metric does not compensate for reaching the wrong audience or linking to a page that cannot continue the conversation after the click.
Approved scope, not a compliance substitute
TakeLink does not determine a fintech's regulatory status or approve communications on behalf of a legal department. The client defines the entity's role, target market, required disclosures, and the sources behind any claims about features or security. Our job is to keep the topic, content, link, and portal within the approved scope.
Financial appsPaymentsOpen bankingAPI & infrastructure
FAQ
Frequently Asked Questions
Answers about separating B2C and B2B content, required materials, portal selection, and running a fintech link building campaign.
A fintech page focuses on the digital product and technology layer: the app, payments, API, onboarding, and integration. A separate financial services page covers traditional lending, costs, documentation, and the product sign-up process. Keeping them separate prevents the topics and destination pages from competing for the same search intent.
Yes — but we treat them as two separate tracks. Each gets its own questions, portals, content, and destination URLs. A shared brand narrative is fine; a single article trying to serve both an end user and a technical team is not.
We need a product description, target market, the roles of each entity involved, target audiences, features, destination pages, fees or restrictions relevant to the topics, and sources for any communicated standards. The client also confirms their internal approval process.
TakeLink does not provide legal opinions or substitute for the client's compliance process. We can check that content is consistent with the materials and scope the client has provided, but it is the client who confirms entity roles and permissible statements.
We use financial portals for questions about the service, transactions, fees, and user flow. Technology portals are the better fit for API, architecture, integration, documentation, and operations topics. When a subject touches both, we identify the dominant audience and choose accordingly.
Yes — if the audience is a technical reader and the documentation answers the question developed in the article. For a business-focused topic, a product page or integration overview may be a stronger destination, with documentation accessible one step further in.
We avoid publishing specific values that are likely to go stale. The article explains where and how to find current figures, with the pricing page, help centre, or client documentation remaining the authoritative source.
Yes. The topic, product framing, link placement, and finished article can all go through a client approval step. We submit to the chosen portal only after the agreed scope has been signed off.
We check that the published URL remains indexed for 12 months. If it fails to appear in the index within 60 days, or drops out at any point during the monitoring period, we move the content to a comparable portal at no additional cost, in line with our service terms.
No. Publications can strengthen the association between your brand and specific features, use cases, and audience segments — but they do not guarantee rankings, citations in AI-generated answers, lead volume, or sales outcomes.
Last updated: July 2026
Next step
Ready to reach the right audience for your product?
In your brief, describe your company's role, product, target market, and primary campaign path — app users or B2B integration. We'll prepare a topic and portal map for your review.
108financial & tech portals
2decision paths
12 mo.indexation monitoring
See also