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Expert insights on link building, sponsored content strategy, and SEO for competitive niches. Proven tactics from industry practitioners.
SEO in the AI Era: What's Changing, and What Stays the Same
AI Search•Aug 19, 2026
SEO in the AI Era: What's Changing, and What Stays the Same
Google's AI Overviews and AI Mode can cut clicks to the top result by as much as 58%. You might think that's the end of SEO as we know it. Google itself says something different, and that's worth a closer look.
Wiktoria Kolinko· 7 minLink Building in the AI Era. Why a Link Alone Isn't Enough Anymore
Link building•Aug 18, 2026
Link Building in the AI Era. Why a Link Alone Isn't Enough Anymore
Link building hasn't ended, only the unit of measurement has changed. It used to be enough for a link to simply exist. Today what matters is what's actually written around the brand, because that's exactly what AI remembers and repeats in its answers.
Wiktoria Kolinko· 6 minBrand Mention or Link: Which One Should You Choose?
Link building•Aug 14, 2026
Brand Mention or Link: Which One Should You Choose?
When planning a link building campaign, the same question keeps coming up: a link or a mention? I break it down into concrete scenarios: when one works, when the other does, and when it is worth combining both.
Wiktoria Kolinko· 5 minBrand Mentions: What They Are and How They Affect SEO
Link building•Aug 13, 2026
Brand Mentions: What They Are and How They Affect SEO
A brand mention without a link is not a confirmed Google ranking factor, but it builds a brand's context as an entity and genuinely influences which brand AI models cite. How it differs from a link, how to evaluate one, and when to choose it over a link.
Wiktoria Kolinko· 6 minGEO: What It Is and How to Get Cited in ChatGPT, Perplexity, and AI Overviews
AI Search•May 2, 2026
GEO: What It Is and How to Get Cited in ChatGPT, Perplexity, and AI Overviews
GEO (Generative Engine Optimization) is brand visibility in AI answers: ChatGPT, Perplexity, Gemini, Google AI Overviews. The complete 2026 guide: differences from SEO, signals, tooling, and a rollout plan.
Bartłomiej Krawczyk· 18 min