Informational article
Supplementation and daily nutrition: where to start
In preparation
Link Building for Supplements
We provide portals, topics, and content for approval to supplement brands and retailers. We publish across 422 properties covering diet, health, and sport, and monitor indexation for 12 months.
422
diet, health & sport portals
24h
to first publication
12 mo.
indexation monitoring
Diet, Health & Sport
Diet & Active Lifestyle Portal
IngredientsFormatEN
Publication topic
How to read a supplement label and ingredient list
Informational articlesupplement-brand.com
Portal database
215 nutrition portals, 131 health portals, and 76 sports portals — how we select the right context for each product
Portal selection depends on the ingredient profile, product format, and intended audience — not on the supplement category alone. A sports portal does not substitute for a nutrition portal when the product is not designed for physically active users.
215
diet & food sites
131
health & medical sites
76
sports & fitness sites
12 mo.
indexation monitoring
Portal selection criteria
- 01
Product context
The portal's and article's topic must match the product's ingredient profile, format, and intended audience.
- 02
Target reader
A sports nutrition brand requires a different editorial register than a retailer with a broad food supplement catalogue.
- 03
Information quality
We verify that the article format allows the client's information to be presented accurately and completely.
- 04
Market and language
We match the portal and language to the market where the brand is growing its product category.
- 05
Campaign scale
Publication volume follows the number of products, topic clusters, and the brand's content schedule.
We never select portals based on a single metric alone.
Collaboration paths
Are you building visibility for a single brand with specific products, or for a retailer with a broad catalogue?
In both cases the starting point is the label information, but the landing pages, topic grouping logic, and responsibility for product data differ significantly.
Path 01
Brand with specific products
- Who it's for
- A consumer comparing ingredient profiles, product formats, directions for use, and information on the product label.
- What you gain
- What the product contains, what format it comes in, who it is intended for, and how the manufacturer describes its use.
- Link destination
- The specific product page or category page that includes the full ingredient list, serving size, warnings, and all required information.
- Materials
- Label, full ingredient list with quantities, target audience, directions for use, warnings, and the permitted claims with their conditions of use.
- Editorial boundary
- Content does not present the supplement as a medicine and does not attribute any effect that the brand cannot substantiate for that specific market.
Sample topics
- How to read the ingredient list and serving size on a supplement label
- Capsule, powder, or liquid — what's the difference between supplement formats?
- What to check before choosing a dietary supplement
Path 02
Retailer with a broad catalogue
- Who it's for
- A shopper comparing categories, ingredients, and product formats across multiple manufacturers.
- What you gain
- How to navigate the selection, what differentiates categories, and where to find complete information about a specific product.
- Link destination
- A category page, product filter, or retailer buying guide linked to the relevant individual product pages.
- Materials
- Priority category list, landing page URLs, guidelines for describing products from multiple brands, and the retailer's content calendar.
- Editorial boundary
- Content does not create a single use case for an entire category and does not transfer a claim from one product to other items in the store.
Sample topics
- How to compare label information across different supplement products
- How to organise a supplement category for active lifestyle shoppers
- What a useful category page should include in a supplement store
Packages
How many links do you need?
Scope depends on the number of priority products, target audiences, and editorial contexts. We do not repeat the same topic for different products that share a category but differ in ingredients or target audience.
Category Launch
10publications
A focused first run for one category, product, or primary landing page.
- One clearly defined communication area
- Portals and topics approved before launch
- Report and indexation monitoring included
Lower unit cost
Pricing after portal selection
Growth
20publications
A campaign spanning several products, category pages, or two distinct editorial contexts.
- Separate topics for each landing page
- Split across nutrition, health, or sport portals
- Phased publication schedule
Lower unit cost
Pricing after portal selection
Category Coverage
30publications
A plan for an extensive catalogue, multiple products, or several markets.
- Dedicated clusters per product and audience segment
- Publication order confirmed before execution
- Scalable plan that grows with the brand's range
Lower unit cost
Pricing after portal selection
How it works
How we work together
- 1
Send your brief
Tell us about the site, niche, target market and campaign goal. We'll use that to scope the work.
- 2
Site selection & pricing
We match sites to your topic, audience and budget, then send a proposal for your approval.
- 3
Content & approval
You can supply a ready article or ask us to write one — either way you sign it off before we publish.
- 4
Publication & monitoring
Once approved, we publish and start monitoring indexation.
What's included
What you receive after each publication
Before launch we align on products, landing pages, and permitted messaging. After publication we deliver the live URL and activate indexation monitoring.
Product and landing page map
We establish priority products, categories, and the URLs each piece of content should link to. We do not connect an article to a random page in the store.Product information register
Before writing begins, we record the ingredient profile, target audience, warnings, and the permitted claims together with their conditions of use as provided by the client.Portals and topics for approval
The client receives a proposal of publication sites and topics matched to the product, audience, target market, and budget.Content, approval, and indexation monitoring
The client reviews the proposed topic and portal before any work begins. The finished article goes through the agreed approval process. After publication we deliver the live URL and monitor indexation for 12 months.
See if we're the right fit
Send a brief for one client — we'll come back with a portal proposal, role breakdown, and a rough timeline.
Important for this industry
What we do not link when the product datasheet is missing ingredients and permitted claims
- We do not describe a supplement as a medicine or attribute therapeutic effects to it.
- We do not use any claim without the client confirming the product, market, and permitted conditions of use.
- We do not link to a page that lacks an ingredient list, directions for use, and the required product disclosures.
- We do not reuse a single topic across supplements that differ in ingredient profile, target audience, or intended use.
Jak pracujemy
Ingredient profile, permitted claim, and the right portal — three parameters that define every supplement campaign
A supplement is a food product, not a drug — what this means for your links
An article can explain the ingredient profile, product format, label information, and the product's role in a diet — but it must not attribute therapeutic effects or expand claims beyond what is permitted for that specific product and market.
Product datasheet before the campaign, not after
Before we select any portal or topic, we need the ingredient list with quantities, target audience, directions for use, warnings, and the permitted claims with their conditions of use. Without this, we produce generic content that cannot be safely connected to a specific product.
A sports portal is not the default placement for every supplement
The portal's editorial context must match the product's ingredient profile, format, and intended audience. A nutrition portal does not replace a product page with the full required information, and a sports portal is not appropriate for a supplement aimed at a different demographic.
Claims are tied to the product, not to the category
We do not transfer a claim from one product to an entire category. The client specifies the claim, the product, the target market, and the conditions of use. We then verify that the topic, portal, and landing page are consistent with the materials provided.
Supplement brandsSupplement retailersSports nutrition brandsDistributors
FAQ
Frequently Asked Questions
Answers about portal selection, content preparation, and publication delivery for supplement brands and retailers.
Scope can cover a product and landing page map, portal proposals, a topic plan, content creation or publication of client-supplied articles, and 12-month indexation monitoring. We agree on scope and pricing before any work begins.
We need the current label or product datasheet, the full ingredient list with quantities, target audience, directions for use, warnings, and the list of claims the client is authorised to use in the target market.
Yes. We can prepare content based on the client's product information, or publish a client-supplied article. In either case, we align on the topic, portal, landing page, and content before publication.
The client confirms which information and claims may be used for a specific product and market. TakeLink edits and publishes the content, but does not replace the brand's own legal or regulatory review.
Yes. Before execution we present a portal proposal matched to the product, audience, language, and budget. Publication begins only after the client confirms scope.
Pricing depends on the portal, the number of pieces, and whether TakeLink prepares the content. The client receives a full scope and cost breakdown before work begins; larger packages typically reduce the per-link cost.
We can deliver the first publication within 24 hours of scope confirmation. The schedule for subsequent articles depends on the total volume, availability of product data, and content approval turnaround.
Monitoring runs for 12 months. If an article does not appear in search index within the first 60 days, or drops from the index within the 12-month period, we move the publication to a comparable portal at no additional charge.
Not automatically. The ingredient, form, dose, study population, duration, and conditions of the research must be compared against the specific finished product. A study on one compound or preparation does not validate the client's formula.
No. A publicly accessible, indexed article may be discovered by search engines and their AI features, but this does not guarantee any specific ranking, brand citation, recommendation, or sales outcome.
Last updated: July 2026
Next step
Do you have a product datasheet, ingredient list, and permitted claims ready?
Send us your products, target market, current priorities, and the permitted claims with their conditions of use. We will prepare a proposal of topics and portals for your review and approval.
422diet, health & sport portals
24hto first publication
12 mo.indexation monitoring
See also