Informational article
What should a business clarify before a contract review?
In preparation
Link Building for Legal Services
We build legal content around a specific procedure, audience, and jurisdiction. Every article includes cited sources, a legal-status date, and sign-off from the client's designated reviewer.
80
portals across 3 contexts
2
client journey paths
12 mo.
indexation monitoring
Law, Finance & Business
Legal portal
JurisdictionSourceDate
Publication topic
How to prepare documents for your first legal consultation?
Expert-reviewed articlelawfirm.com/civil-law
Portal database
26 legal portals and 54 contextual publications
Law and tax form the foundation for procedural and compliance content. We use financial portals for claims, debt, and financing topics, and business portals for corporate and commercial matters. Contextual support does not replace alignment with the client's practice area.
26
law & tax sites
46
finance & insurance sites
8
economics sites
12 mo.
indexation monitoring
Portal selection criteria
- 01
Professional status and conduct rules
The client specifies the regulated profession, firm structure, or other entity type, along with the applicable rules governing their communications.
- 02
Jurisdiction and area of law
The portal, the topic, and the landing page must all relate to the same country, procedure, and practice area.
- 03
Source and date
Every statutory provision, deadline, or threshold is tied to an authoritative source, a legal-status date, and a named owner for the next update.
- 04
Audience and stage of the matter
We produce different content for an individual preparing for a consultation and for a business structuring its legal operations.
- 05
Portal profile and confidentiality
After the editorial review, we assess domain authority, cost, and publisher requirements. Case references must not breach professional privilege.
We never select portals based on a single metric alone.
Collaboration paths
Are you building visibility for individuals seeking legal help, or for businesses organising their legal operations?
Content for private clients helps them prepare for their consultation. B2B content communicates the scope of the process and the information a business needs to engage effectively. Neither replaces analysis of the specific facts of a case.
Path 01
Individual client and a specific legal procedure
- Who it's for
- Someone who wants to name their problem, understand the general shape of the procedure, and prepare the relevant information before speaking to a lawyer.
- What you gain
- What stages a matter typically involves, which documents to gather, which facts to note down, what a consultation covers, and when an individual legal assessment is required.
- Link destination
- The specific practice area page, showing the scope of assistance, the team, how to get in touch, the jurisdiction served, and guidance on preparing for a consultation.
- Materials
- Service description, applicable jurisdiction, up-to-date sources, the limits of general information, a document checklist, the contact process, professional conduct rules, and the approving lawyer.
- Editorial boundary
- The article does not predict outcomes, timelines, amounts, or how a rule applies to the reader's situation. Any exception that requires a review of the specific facts directs users to a consultation — not to a superficial answer.
Sample topics
- How to organise your documents before a first legal consultation
- What information about an incident is worth preparing for your lawyer
- The difference between general legal information and advice on a specific case
Path 02
Business and the B2B legal process
- Who it's for
- An owner, board member, operations lead, or in-house counsel looking for support with contracts, disputes, compliance, or ongoing legal retainers.
- What you gain
- What the service covers, who works on the matter, what information the business needs to provide, how conflict checks work, how documents are reviewed, how communication is handled, and how recommendations are delivered.
- Link destination
- The B2B service, sector, or process page — covering scope, team, engagement stages, and the secure channel for sharing information.
- Materials
- Practice scope, industry coverage, team composition, engagement workflow, confidentiality policy, conflict-of-interest process, secure contact method, sources, and anonymised case references that do not breach privilege.
- Editorial boundary
- Content does not disclose client details or case specifics without proper authority, does not present past experience as a guarantee, and does not promise a universal outcome for every business.
Sample topics
- How to prepare your business for a commercial contract review
- What information is needed before analysing a dispute with a supplier
- How onboarding for an ongoing legal retainer works
Packages
How many links do you need?
Volume depends on the number of services, audiences, jurisdictions, and ready-to-receive landing pages. It does not scale by repurposing a single guide across multiple cities.
Single practice area
10publications
An initial series built around one specific procedure, client type, and set of landing pages.
- Entity profile and source register
- Single jurisdiction and named expert
- Report and indexation monitoring
Lower unit cost
Pricing after portal selection
Individual and business
20publications
Two separated journeys — one for individuals preparing for a consultation, one for businesses managing their legal processes.
- Separate queries and landing pages
- Legal and business portals
- Content review calendar
Lower unit cost
Pricing after portal selection
Full firm practice map
30publications
A programme covering multiple specialisms, teams, or locations — with cannibalisation control and a content freshness schedule.
- Practice, audience, and expert matrix
- Local content without duplicated guides
- Publication sequence aligned with source readiness
Lower unit cost
Pricing after portal selection
How it works
How we work together
- 1
Send your brief
Tell us about the site, niche, target market and campaign goal. We'll use that to scope the work.
- 2
Site selection & pricing
We match sites to your topic, audience and budget, then send a proposal for your approval.
- 3
Content & approval
You can supply a ready article or ask us to write one — either way you sign it off before we publish.
- 4
Publication & monitoring
Once approved, we publish and start monitoring indexation.
What's included
What you receive after each publication
Before publication we establish entity status, cited sources, and editorial responsibility. After delivery the client receives live URLs and indexation monitoring.
Entity and communications profile
We record the business structure, regulated professions, applicable codes of conduct, practice areas, jurisdiction, and the individuals responsible for content approval.Source register and update schedule
Every legal assertion is linked to an act, ruling, or official source — along with the date it was verified and the person who will decide when the content needs updating.Practice area, audience, and page map
We separate audiences, procedures, and destination URLs. An article written for individuals preparing for a personal consultation is not routed to a general corporate services page.Content, approval, and indexation monitoring
The client sees the proposed topic and portal before production begins. The finished article goes through lawyer sign-off. After publication we provide the live URL and monitor indexation for 12 months.
See if we're the right fit
Send a brief for one client — we'll come back with a portal proposal, role breakdown, and a rough timeline.
Important for this industry
What we will not link without confirmed entity status, jurisdiction, and approved communication scope
- We do not apply the same professional conduct rules to barristers, solicitors, and unregulated providers.
- We do not build links without a confirmed jurisdiction, legal-status date, and authoritative source for every claim.
- We do not promise case outcomes, settlement amounts, or resolution timelines — in the content or in the article title.
- We do not repurpose a single guide across multiple cities, or mix family law, personal injury, and corporate services in the same article.
Jak pracujemy
Jurisdiction and professional conduct rules determine the portal — not just the practice area
Law firms, claims companies, and legaltech platforms each need different portals and landing pages
A legal portal suited to a barrister's chambers does not automatically fit a debt relief company or a legaltech platform. The entity type, regulated professions involved, and scope of service determine portal selection — not simply the presence of the word 'law' in the firm's name.
Jurisdiction drives portal choice: domestic law, EU regulations, and other legal systems are distinct linking contexts
An article on employment law in one jurisdiction belongs on a different portal than content covering EU regulations or cross-border matters. Jurisdiction is a portal-selection parameter, not just a footnote at the end of the article.
Individual clients and businesses look for legal services on different portals
A legal portal serving consumers dealing with personal disputes is fundamentally different from a B2B publication for boards and in-house legal teams. We separate portals for each audience — a single article cannot effectively serve both user journeys.
Financial and business portals provide supporting context — they are not a substitute for legal portals
Financial portals work well for claims and debt-related topics, while business portals are effective for B2B contract matters. We use them as contextual support only when the landing page and topic genuinely connect law with finance — never as a replacement for an appropriate legal portal.
Barrister chambersSolicitor firmsCorporate lawLegal services
FAQ
Frequently Asked Questions
Answers covering professional conduct rules, legal status dates, sources, confidentiality, geographic scope, and how publications are delivered for law firms and legal services.
An outright ban no longer applies in most jurisdictions, but communications remain subject to professional conduct rules covering accuracy, professional standing, confidentiality, and the avoidance of unjustified expectations regarding outcomes. The client assesses each specific piece of content against the current version of the applicable rules.
No, not automatically. Solicitors and barristers are regulated by different bodies and operate under different codes of conduct governing how they communicate about their services. In the client profile we record the relevant regulated profession and its authoritative source rather than applying a single generic rule to all lawyers.
We need the entity structure, the professional status of team members, practice areas, jurisdiction, target landing pages, applicable communication rules, cited sources, and the lawyer who will approve content. For location-specific content we also confirm the genuine geographic scope of the service.
It can explain a general rule, outline a procedure, and clarify what information is typically relevant — but it should not resolve the reader's specific situation without a full review of the facts. The boundaries and the necessary caveats are confirmed by the client's own lawyer.
Each article is assigned a legal-status date, cited sources, and a named owner for future updates. Where a topic contains variable deadlines or thresholds, we prefer to reference the current authoritative source rather than reproduce detailed tables that may quickly become inaccurate.
Only after a review of privilege, the basis for use, and the risk of client identification. Changing a name alone is not always sufficient to achieve proper anonymisation. The decision rests with the firm.
Localisation must reflect a real difference in the service — a specific court, registry, or local process. We change the problem, the procedure, and the landing page, not just the city name in an otherwise identical guide.
Financial portals suit claims, debt, and financing topics; business portals work for corporate and commercial contract matters. The primary legal subject and the cited sources must still align with the client's practice area.
We monitor whether each publication appears in the search index for 12 months. If a page has not been indexed within 60 days or drops from the index, we identify a comparable replacement portal. Monitoring does not substitute for updating the legal content itself when the law changes.
No. Authoritative sources, a well-defined scope, and clear structure can make it easier for search engines and AI systems to understand and surface the content — but they do not guarantee rankings, citations, specific queries, or case outcomes.
Last updated: July 2026
Next step
Do you have a defined practice area and a designated content approver?
Share your entity type, the professional status of the people providing the service, jurisdiction, services offered, and target landing pages. We will map the topics and portals.
80portals across 3 contexts
2client journey paths
12 mo.indexation monitoring
See also