Informational article
What to prepare before selling your property through an agent?
In preparation
Link Building for Real Estate
We match each topic to a live listing source, the right decision stage, and the page where a reader can take the next step. New-build and secondary market campaigns are planned separately.
48
property portals
281
supporting sites
12 mo.
indexation monitoring
Real Estate
Property portal
ListingDocumentLocation
Publication topic
How to compare units within a development without losing live data?
Expert editorialdeveloper.com/project/pricing
Portal database
Property portal or supporting site — what drives the choice?
We don't select portals based on a single metric. We first ask whether the article concerns a new-build listing, a secondary market transaction, or a rental — and whether the client has a live, up-to-date destination page for the link to point to.
48
real estate sites
265
construction & garden sites
2
offer paths
12 mo.
indexation monitoring
Portal selection criteria
- 01
Market segment and decision stage
We separate new-build, secondary market, rentals, and property management, as well as comparison, document preparation, viewing, contract, and handover stages.
- 02
Data level
The topic relates to the development, building, unit, or service. We do not transfer attributes from one level to another.
- 03
Source and update cadence
Price, availability, timeline, document, and local data each receive a source, a date, and a named person responsible for changes.
- 04
Location without adjectives
Geographic scope reflects the actual offering, and distances or commute times are supported by a described methodology, reference points, and current data.
- 05
Portal and next step
After editorial qualification we assess audience relevance, traffic, and domain profile — and verify that the link points to the data or service promised in the article.
We never select portals based on a single metric alone.
Collaboration paths
Are you planning link building for a developer, an agent, or both?
A developer manages a continuously changing development listing. An agent or property manager organises information about a specific unit and the process around it. A campaign can cover both areas, but we never merge them into a single generic guide.
Path 01
New-build development and live listing
- Who it's for
- Someone comparing developments, buildings, and units — and the developer's team managing the sales page, price list, prospectus, and data submitted to the property data portal.
- What you gain
- How to distinguish development-level data from unit-level data, where to check the current price and change history, what the price includes, what additional services are offered, where to find the prospectus, how to describe the specification, timeline, and verified surroundings.
- Link destination
- The development's dedicated page with a unit list, prices, last-updated date, change history, prospectus, documents, sales contact, and a clear path to the selected unit's detail page.
- Materials
- Development–phase–building–unit hierarchy, price and availability source, versioned prospectus, specification, timeline, list of additional services, approved location materials, data feed owner, and correction procedure.
- Editorial boundary
- A publication does not state a price, availability, or completion date without a timestamp and an active source. It does not copy the full unit table. When information may change after publication, it explains the selection criteria and directs readers to the live listing or price list.
Sample topics
- How to compare a unit's list price against additional cost components?
- What is the difference between development-level, phase-level, and unit-level data?
- Where to check the current offer and developer price change history?
Path 02
Secondary market: buying, selling, and renting
- Who it's for
- An owner preparing a property for sale or rent, a buyer or tenant gathering information, and an agency with a clearly defined scope of brokerage and service.
- What you gain
- Which documents and costs to gather, how to describe condition and fixtures, what to look for in the land registry, when an energy performance certificate is required, how viewings, reservations, and handovers work, and which tasks the agent handles.
- Link destination
- The sales, purchase, lettings, or management service page covering the scope of work, geographic area, stages of engagement, fee structure, required materials, each party's responsibilities, and a contact form.
- Materials
- Document checklist, property data form, verification scope and exclusions, photography and viewing standards, service workflow, local area coverage, fee terms, legally approved templates, and current cost sources.
- Editorial boundary
- Content distinguishes between gathering documents and legally or technically confirming their implications. It does not describe the agent as a surveyor, solicitor, or inspector unless a separate, qualified service of that kind is explicitly offered.
Sample topics
- How to prepare a complete information pack before selling your property?
- What to check in the land registry before proceeding to the next stage of a purchase?
- How to define the scope of agency services when letting a residential unit?
Packages
How many links do you need?
The number of publications is determined by the number of real customer journeys. We don't create a separate article for every development, city, or unit size if the answer and the destination page are the same.
Single listing path
10publications
First series for a specific development or one sales, purchase, or rental service.
- Data and source map
- Single intent and destination page
- Report and indexation monitoring
Lower unit cost
Pricing after portal selection
Listing and decision journey
20publications
Coverage of pre-contact questions and the stages that lead to the live listing or service page.
- Separate content for data and process
- Property portals and supporting sites
- Price, document, and location control
Lower unit cost
Pricing after portal selection
Development portfolio or multi-market
30publications
Plan for multiple developments, cities, transaction segments, or property management services.
- Data level matrix
- Multiple paths and destination pages
- Local duplication control
Lower unit cost
Pricing after portal selection
How it works
How we work together
- 1
Send your brief
Tell us about the site, niche, target market and campaign goal. We'll use that to scope the work.
- 2
Site selection & pricing
We match sites to your topic, audience and budget, then send a proposal for your approval.
- 3
Content & approval
You can supply a ready article or ask us to write one — either way you sign it off before we publish.
- 4
Publication & monitoring
Once approved, we publish and start monitoring indexation.
What's included
What you get after each publication
Before any content is written, we establish the data structure, relevant documents, service scope, and who is responsible for updates. After publication we report the URL and monitor indexation.
Market and destination page map
We map out developments, phases, and units — or the buying, selling, rental, and management service lines. Construction-focused work is handled by the construction vertical.Data dictionary and ownership register
For price, availability, floor area, costs, timeline, documents, and local data, we identify the source system, update frequency, and approving stakeholder.Document and version log
We pair each topic with the correct version of the prospectus, price list, land registry entry, energy certificate, client document, or public source. The article does not impersonate a legal document.Content, approval, and indexation monitoring
We prepare the article; the sales team confirms the listing details; legal or technical points are signed off by the relevant party. After publication we provide the URL and monitor indexation for 12 months.
See if we're the right fit
Send a brief for one client — we'll come back with a portal proposal, role breakdown, and a rough timeline.
Important for this industry
What we don't link when development data has no owner and no date
- We do not copy unit tables, prices, or availability without a timestamp and a reference to a maintained source — an article is not a substitute for a price list.
- We do not promise capital appreciation, guaranteed returns, or a quick sale — these are value judgements unsupported by a current, citable document.
- We do not conflate development-level, phase-level, and unit-level data as if every attribute applied to the entire offering.
- We do not describe a neighbourhood as prestigious, peaceful, or a safe investment without a measurable criterion and a current source.
Jak pracujemy
New-build and secondary markets lead to different portals and different destination pages
Three data levels: development, building, unit
In real estate, a single company communicates data at three distinct levels: the overall development, a specific building or phase, and an individual unit. Investment location and timeline are not the same as price, floor area, or availability of a chosen apartment. Before any content is drafted, we identify who owns each data field and where a reader can verify its current state.
New developer disclosure requirements from 2025
From 2025 onwards, developer disclosure requirements include a dedicated page covering the general prospectus section, prices of offered units, additional services, and a change history. Data is submitted to the national property data portal once a day. A sponsored article explains how to make the right choice and directs readers to the clearly marked source page for current pricing and availability.
Secondary market and rentals: different documents, different focus
Content can explain what information to gather on title, encumbrances, costs, condition, energy performance certificates, or viewing arrangements — but it cannot confirm the legal status or value of a specific property without the relevant documents, and it is not a substitute for a notary, solicitor, surveyor, or inspector.
Neighbourhood descriptions need data, not adjectives
Phrases like 'excellent transport links', 'quiet area', or 'safe investment' are assessments without a reference point. A useful publication names the landmark, states the distance, specifies the mode of transport, measurement conditions, source, and date. It does not promise capital appreciation or future infrastructure unless stated in a current, citable document.
DevelopersEstate agenciesLettings & managementLocal market
FAQ
Frequently Asked Questions
Answers covering developer pricing, prospectus requirements, unit data, energy performance certificates, local SEO, agency services, and the limits of editorial responsibility.
We work with developers, estate agencies, buying and selling services, lettings brands, and property management firms. New-build and secondary market campaigns receive separate data sources, topic sets, and destination pages.
Development structure, price and availability source, current price list URL, change history, versioned prospectus, specification, timeline, additional services, location materials, and the names of those responsible for data updates.
It can discuss the price structure or state a figure as of a clearly labelled date, provided the client confirms it. For a purchase decision, it should direct readers to the developer's own page showing the current price and change history.
Price and availability can change after an article goes live. A duplicate table quickly becomes a conflicting source. Content should explain the selection criteria and leave live data in one maintained price list.
Yes. We explain its purpose, scope, and how to reach the correct version. We do not replace the document with a summary or pre-select information that requires legal or financial analysis.
We can describe its sections, the official land registry system, and the questions it raises for further verification. An article does not confirm the current status of a specific property and is not a substitute for document analysis or transaction due diligence.
As a document reporting the calculated energy demand of a property, required at the point of sale or letting in defined circumstances. We do not equate certificate ratings with a guaranteed level of future utility bills.
Yes, when a city or district matches the agency's actual service area and has its own data, process, or service page. We do not replicate the same guide by swapping one place name for another.
Real estate covers the listing, sale, purchase, rental, management, and unit-level data. Construction covers design, contracting, building works, materials, and technical sign-off.
No. Live sources, clearly defined data levels, and precise answers may improve how content is evaluated — but they do not guarantee a sale, an enquiry, a search ranking, or inclusion in an AI-generated response.
Last updated: July 2026
Next step
Do you have your development structure and live listing data ready for the first publication?
Send us your market type, locations, development structure or agency scope, data sources, and destination pages. We'll build a topic map without copying your property catalogue.
48property portals
281supporting sites
12 mo.indexation monitoring
See also