Guides on link building, sponsored publications and choosing platforms, with real prices and comparisons.
3 articles
Link building hasn't ended, only the unit of measurement has changed. It used to be enough for a link to simply exist. Today what matters is what's actually written around the brand, because that's exactly what AI remembers and repeats in its answers.
When planning a link building campaign, the same question keeps coming up: a link or a mention? I break it down into concrete scenarios: when one works, when the other does, and when it is worth combining both.
A brand mention without a link is not a confirmed Google ranking factor, but it builds a brand's context as an entity and genuinely influences which brand AI models cite. How it differs from a link, how to evaluate one, and when to choose it over a link.
